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Training: Services

Technology and the Internet are rapidly changing how people consume news and information and relate with one another. Newspapers, media companies, universities, businesses and institutions must adapt and innovate to remain relevant.

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We have carefully crafted a series of Lectures, Seminars and Workshops to help you -journalists, students and professionals- understand where change is headed and apply proved methods and lessons to guarantee success.


Lectures

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The future of online journalism and digital communications: what’s coming and what can you do to stay in the game. The iPhone, smart phones and the web are replacing the newspaper; online communities are empowering millions of people who once blindly depended on the dying mass media; Skype is killing the telephone; Twitter is replacing multiple traditional forms of communication; the Kindle is starting to compete with the printed book; video games are reordering family priorities. You get the idea. The world of news, information and news is changing fast. But are you? We take you into the future of journalism and communications and invite you to consider how you and your newspaper, business, school or institution can adapt to change.

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The power of Online Social Media. Twitter, Friendfeed, LinkedIn, Facebook and many other social networking sites are revolutionalizing how your business and institution communicate and interact with people in the communities that matter to you. Social media is altering journalism, politics, marketing, public relations and internal and external communications. Understand the power of Social Media and learn how you can take advantage of emerging technologies and platforms to get in the game.


Seminars

We offer customized practical training sessions in these fields:

  • Link Journalism

    The link is the blood of the Internet and the best ally of search engines. Become a linking master and appreciate the value of hypertext.
  • Web writing and blogging

    Learn text and headline writing for the web and increase usability and traffic to your site or blog
  • Multimedia Content Production

    Learn audio, video and image production for web and mobile devices
  • Social networks

    Learn how to use and take advantage of social networking sites and platforms.
  • Data base investigative reporting

    Improve your abilities to use databases and the Internet for news reporting and investigations.

 

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