Managing Online Communities
Every company or organization must have a Social Media strategy. If you care in the offline world what your users or clients think about your products, why wouldn’t you in the online world, where relevant conversations are increasingly taking place.
This is what we can do for you:
Monitoring.
We monitor and analyze what’s being said online about your company or brands. We rely on technology and human analysis to track user-generated conversations. We then make sense of the data.
Social Media Optimization (SMO).
There are thousands of online communities and Social Networks. We help you identify which matter to your business and how you should interact with them. We help you get your message across, engage in key conversations and ultimately influence your target audience.
Social Media Marketing (SMM).
We help you take advantage of the social networks to reach your customers directly and make your products or ideas go viral on the Web.
Training.
Knowing what tools to use and how to use them is essential. Learn more about your training modules.
Digital content strategy
Words matter. A great deal. And so does all the content you publish online. To excel in the digital sphere, you need a well-thought out content strategy. That’s where FastrackMedia comes in. We help you execute a strategy to engage your users in the Latin market, whether in English or Spanish.
Audit
We assess your existing content. Analyze your audience and content needs. Evaluate your staff’s skills to create digital content.
Plan
We develop a multimedia content strategy (text, images, audio, video) tailored to your needs. We lay out your site’s Information Architecture, set up a workflow, train your production staff and craft an audience interaction plan. We think ahead of all the steps that need to be taken into account before launching the production phase.
Production
We produce content for you or design a production workflow for you to manage your communications and interact with your users. Production might involve blogging, twittering or texting.
Maintenance.
Once your content is published, you need to maintain it and make sure it reaches your audience. We guide you on how to update published information.
Metrics and Measurement
Making the best out of search technologies and web analytics is key to monetizing and succeeding on the Web.
Search Engine Optimizaton (SEO).
You can take a series of steps to increase the ranking of your site on search results, thus increasing the volume of traffic going to your site. We will work with you to achieve best results.
Web traffic.
You can increase the traffic to your site by applying a strategy involving quality content, efficient web design, effective viral marketing, search engine optimization and web analytics. We will make it happen for you.
Web analytics.
Optimizing site usage is key to your success. We will work with you to measure, collect and analyze your online data.
Consulting
Training
Inquire about our training programs
Last entries
- Social network statistics for Latin America 2011
- Our new banner
- Job: looking for a Communications Strategist
- Job oppening: Social Media and Digital Content Consultant
- Looking for speakers for a blogging panel in DC
- More in our archives
