Portfolio
Client:
- Inter-American Development Bank (IDB). Washington, DC.
Service:
- Consulting, training.
Project:
- Developed content strategy for 11 external communication blogs in English and Spanish. Blog topics include Microfinance, Education and Climate Change.
- Led blog implementation.
- Developed and implemented blog marketing strategy.
- Trained 50+ IDB specialists on blog writing, Social Media promotion and Wordpress publishing.
Client:
- What’s Next Venezuela
Service:
- Consulting, implementation
Project:
- Helped to develop a digital content strategy for international campaign seeking to promote democracy in Venezuela.
- Managed “WhatsNextVz” Social Media accounts (Twitter, Facebook)
- Launched and positioned WhatsNextVenezuela’s blog
- Produced videos for YouTube channel
Organization of the American States in DC - May 5 , 2011
Client:
- Organization of the American States (OAS). Washington, DC.
Service:
- Training
Project:
- Conducted a series of eight Social Media and web writing workshops for OAS communications officers. Top-level instructors from the United States, Chile, Venezuela and Colombia covered:
- Web Writing I and II
- Managing Facebook and Twitter accounts for organizations
- Innovation via Web 2.0 tools
- Google Analytics
- Search Engine Optimization
- Photo and video production
Client:
- El Colombiano. Medellín, Colombia.
Service:
- Consulting, training.
Project:
- Developed a Social Media strategy for the leading daily newspaper in Medellín.
- Developed a tailored plan to engage readers via their Facebook and Twitter accounts.
- Trained senior management (online media trends) and journalists (social media). Top-level instructors brought from the United States and Argentina.
Client:
- AARP. Washington, DC.
Service:
- Content development
Project:
- Generate stories about technology and social media AARP’s Spanish website. Titles of stories published for AARP include “6 redes sociales que usted debe conocer”, “Viaje por el mundo con apps móviles” and “10 juegos favoritos para su móvil”
